We take a personal and active approach, working hand in hand with our families.
Each of the Co-Founders of Atlanta Senior Advocates has a personal passion for working with seniors because they have all been caregivers. Due to different, but life altering circumstances, each entered the field of serving the senior population to make a difference. We truly understand and know how difficult it can be when a loved one experiences changes in their health and living circumstances.
CO-FOUNDER | FAMILY ADVOCATE
Natasha started in the senior living industry in 2010 as a Community Relations Director with Merrill Gardens Assisted Living in Roswell. During that time, Natasha’s father became ill and she and her family had to transition him into a skilled nursing home and eventually onto hospice. This experience was eye-opening for Natasha as she realized firsthand the enormous need for Advocates, especially when families are going through a crisis situation and needing to make important decisions quickly.
In 2013, Natasha became a Family Advocate. She successfully assisted hundreds of families and guided them through the arduous task of selecting the best senior living option for their loved one. In this role, Natasha found her true passion because she loves meeting with her families and getting to know them on a personal level.
Natasha earned a Bachelors of Arts degree from The University of Central Florida and currently resides in Midtown Atlanta with her partner, Judd, and adorable goldendoodle, Romeo.
CO-FOUNDER | FAMILY ADVOCATE
Lynn’s inspiration for entering this field was triggered by her personal experience. Her mother and father-in-law were both diagnosed with dementia.
Lynn’s prior experience in the field of senior care and housing includes owning and operating At Your Service HomeCare, Inc. She ran her boutique style home care company for six years. With her caring style and trusted reputation throughout the industry, she garnered opportunities to work closely with Gentiva, Somerby, The Parc and Sunrise. In addition, Lynn and her team cared for many family members in their own private homes.
Today, Lynn continues to work with families, especially those dealing with their loved one’s dementia or are in a crisis situation. Each family’s situation is unique and Lynn has tremendous experience working one-on-one with clients to guide them through every step of the way. She supports her clients so they can make educated decisions concerning their loved one’s care. She has helped hundreds of families find a solution to a difficult situation and is quick to lend a helping hand.
Lynn enjoys family vacations, spending time with friends, and a healthy lifestyle. She is grateful to have the support of her family. Lynn has been married for 28 years to her husband Fran and they have three grown children Ryan, Lauren and Kevin.
CO-FOUNDER & PRESIDENT
Melissa’s personal caregiving began in 2005 with her grandparents in Dunwoody. Their needs varied greatly as one spouse was independent and the other was battling Alzheimer’s disease. Senior living options in Atlanta then were very limited. Over the course of 6 years, Melissa experienced first-hand, struggles and successes, of in-home care, searching for the right community for a couple, memory care, assisted living, skilled care and hospice.
In 2012 after both grandparents had passed and she had moved away, a friend asked Melissa for help with her own family. It brought to her attention that others could benefit from what she learned when going through the same process. While she was passionate about her career at that time, it felt like her calling to help others in crisis with aging parents and serving as a voice for the senior population. She returned to Atlanta to work as a Family Advocate and immerse herself in the senior living industry. Her professional background in business, law, government and education laid the groundwork for the founding of Atlanta Senior Advocates and the deep passion she has for serving families.
Melissa graduated with a double B.A. degree from the University of Georgia and fervently roots for her Bulldogs in the fall. She is an avid traveler, has lived overseas, and seeks the sun whenever possible in the spring and summer. Melissa is an Atlanta native and attends Mt. Paran Church. She dedicates her work to her grandparents, Winnie and Bud.
CLIENT SERVICES DIRECTOR
For over 25 years Catherine has assisted clients in finding the perfect place to call home. She has worked at various companies including Promove – The Apartment Source, Temporary Quarters, Equity Corporate Housing, Destination Services and Assisted Choice, establishing and nurturing client relationships.
Catherine has many important roles at Atlanta Senior Advocates, but her main focus as the Client Services Director is to consult and assist the Advocates in finding the perfect home for their families. Finding the right fit entails research, visiting communities, and establishing relationships with the owners of residential personal care homes and executive directors of the larger communities.
When not working, Catherine enjoys reading, movies, fostering dogs as well as travel of any kind.
Carol has been drawn to advocacy for many years, previously serving 9 years as a Volunteer Advocate for breast and ovarian cancer awareness. She finds purpose and fulfillment helping others through difficult situations and particularly enjoys the person to person interaction.
Carol has witnessed firsthand the challenges of dementia with her grandmother who suffered the condition while living with their family. She was there for her father through a stroke with an extended recovery, and with her sister through a brain cancer diagnosis. These events in her life helped her gain empathy and insight to help others coping with life’s significant health and aging challenges.
When her mother moved to a retirement community, Carol became aware of the vast number of choices in Senior Care and Living and the need for help in making important, informed decisions for loved ones. Becoming part of the team at Atlanta Senior Advocates has been very rewarding for her; “There’s no better feeling than seeing the smiles and knowing you helped ease a burden or lift a weight from someone…whether by holding a hand, lending an ear or sharing your knowledge with compassion.”
Carol earned her BBA from the University of Texas and studied in Mexico and France. She speaks Spanish and some French and loves to travel abroad and experience different cultures. Carol, her husband Leon and their 3 children have happily called Atlanta home for over 20 years.
Over the last 12 years, Cathy has been involved in many facets of the senior living industry through her job as a physical therapist. She has worked as an onsite physical therapist in senior living communities, provided home health care in personal care homes and private residences, and assisted social workers with decisions regarding discharge plans from the hospital.
Her motivation to help seniors and their families as an Advocate with Atlanta Senior Advocates comes from her personal experience with her mom’s 12-year struggle with Alzheimer’s disease and the difficulties her father encountered getting quality assistance and care. There were few resources at their disposal to assist them in making educated choices for the services they required. This taught her the true value of having an advocate at your side with the knowledge and experience in the industry for guidance through a very difficult and stressful time.
Cathy graduated from the University of Florida followed by Texas Woman’s University where she earned her Masters of Science in Physical Therapy. She has been working in the Atlanta area as a physical therapist since 1993. She met her husband of 21 years in Atlanta, and has 2 teenage sons. When not working, Cathy enjoys spending time on the lake with her family, attending sporting events, playing tennis, and traveling with family and friends.
Jana has been working in the senior living field for over 5 years and has visited more than 80 different assisted living and independent living communities in Atlanta and other cities on the east coast.
Jana’s own mother was diagnosed with dementia a dozen years ago and she and her siblings were fortunate to find a wonderful community for their Mom to live in and flourish. This first-hand experience and her work in the field make Jana an empathetic advocate for families looking for senior living.
Jana is a fourth generation native to Atlanta and has seen great growth and change to her beloved city. Jana earned a Bachelor’s of Arts degree from The University of Michigan and currently lives in the Morningside neighborhood in Atlanta.
Jana spends whatever extra time she has designing and creating jewelry, primarily in silver. She can be found late at night in her home studio. She is married to Craig Frankel and they have three near grown children.
Gail’s personal journey began in 2011 with her parents who lived in Florida. Her father, Fred, suffered from Parkinson’s Disease and Dementia. Gail commuted often between Atlanta and Florida to support her mom in taking Fred to doctor appointments, setting up hospice care and getting his affairs in order. Not only did she learn a great deal about the diseases themselves and how they affect the patient, but living through how it affects the whole family.
After her father passed away, Gail relocated her mother to an independent living community in Atlanta. She went through the long and stressful process of selecting that community by herself. While gaining first-hand knowledge about the senior living industry through that time, it brought her to understand the enormous value and need to have an advocate by your side. Gail has great empathy for the challenges families face and the difficult decisions when it comes to a loved one’s care since she has lived it herself. Watching her mother flourish while living nearby has made a joyous difference in her family’s life. She feels it is a calling for her to join Atlanta Senior Advocates and council others in similar situations.
Gail graduated from the University of Florida with a degree in advertising and communications. She lives in Dunwoody with her husband and daughter. Gail is a dog lover and volunteers with various greyhound rescue groups in the Atlanta area. Through a pet therapy program, Gail and her greyhound Carly have visited numerous senior living communities brightening up resident’s days telling fun stories of Carly’s racing career. Gail also enjoys traveling with her family, hiking, reading and going to the movies.
Susanne started her career in the patient advocacy field about 10 years ago advocating for inpatients and outpatients for two major hospitals in the Atlanta area, Emory and Northside. She has helped hundreds of families navigate difficult situations and has seen how critical it is to have a team approach when it comes to helping loved ones.
Her Grandmother had Alzheimer’s disease and she knows what it’s like to watch a loved one decline and eventually pass away. She was there to successfully advocate for her Father who was diagnosed with pancreatic cancer and made a successful recovery, as well as her Mother who is a breast cancer survivor. These personal experiences have driven her to want to share the knowledge she’s learned and become passionate about helping others.
Susanne has earned her bachelor’s degree in Finance from the University of Georgia and her MBA from the Kennesaw State University. She has spent several years in the banking industry helping her clients with their finances.
Susanne grew up in Marietta where her family still resides. She lives in Roswell and enjoys tennis, volunteering, traveling and outings with friends. Her happy place is the beach.
Amy’s experience in the senior care industry began in her twenties when she volunteered as a senior helper with her church in Charlotte, NC. She was paired with a wonderful lady to assist with transportation, grocery shopping and to provide companionship. This experience had a big impact on Amy and shaped her desire to continue serving in her community. When her husband Mike was transferred to the Atlanta area, she was working full time as an Account Executive for Xerox Corporation.
After moving to Atlanta in 1996, Amy’s full time role shifted to raising their two children, Anna and Joseph. During this time, Amy held numerous volunteer positions in her children’s schools and sports teams. She continues her volunteer efforts today, focusing on senior services. She works with North Fulton Community Charities and North Fulton Senior Services delivering Meals on Wheels and groceries to seniors through the Pantry to You program.
Amy believes that every individual should be treated with kindness and respect and wants to help families find a safe and caring environment for their loved one. Amy’s role at Atlanta Senior Advocates as the Client Services Coordinator utilizes her knowledge of community programs and services when directing families to services outside senior living as well as connecting with communities that may be appropriate for Atlanta Senior Advocate’s clients.
In her free time, Amy enjoys traveling, playing tennis, book club, volunteering and cheering on the Tarheels!