We take a personal and active approach, working hand in hand with our families.
Each of the Co-Founders of Atlanta Senior Advocates has a personal passion for working with seniors because they have all been caregivers. Due to different, but life altering circumstances, each entered the field of serving the senior population to make a difference. We truly understand and know how difficult it can be when a loved one experiences changes in their health and living circumstances.
CO-FOUNDER | FAMILY ADVOCATE
Natasha started in the senior living industry in 2010 as a Community Relations Director with Merrill Gardens Assisted Living in Roswell. During that time, Natasha’s father became ill and she and her family had to transition him into a skilled nursing home and eventually onto hospice. This experience was eye-opening for Natasha as she realized firsthand the enormous need for Advocates, especially when families are going through a crisis situation and needing to make important decisions quickly.
In 2013, Natasha became a Family Advocate. She successfully assisted hundreds of families and guided them through the arduous task of selecting the best senior living option for their loved one. In this role, Natasha found her true passion because she loves meeting with her families and getting to know them on a personal level.
Natasha earned a Bachelors of Arts degree from The University of Central Florida and currently resides in Midtown Atlanta with her partner, Judd, and adorable goldendoodle, Romeo.
CO-FOUNDER | FAMILY ADVOCATE
Lynn’s inspiration for entering this field was triggered by her personal experience. Her mother and father-in-law were both diagnosed with dementia.
Lynn’s prior experience in the field of senior care and housing includes owning and operating At Your Service HomeCare, Inc. She ran her boutique style home care company for six years. With her caring style and trusted reputation throughout the industry, she garnered opportunities to work closely with Gentiva, Somerby, The Parc and Sunrise. In addition, Lynn and her team cared for many family members in their own private homes.
Today, Lynn continues to work with families, especially those dealing with their loved one’s dementia or are in a crisis situation. Each family’s situation is unique and Lynn has tremendous experience working one-on-one with clients to guide them through every step of the way. She supports her clients so they can make educated decisions concerning their loved one’s care. She has helped hundreds of families find a solution to a difficult situation and is quick to lend a helping hand.
Lynn enjoys family vacations, spending time with friends, and a healthy lifestyle. She is grateful to have the support of her family. Lynn has been married for 28 years to her husband Fran and they have three grown children Ryan, Lauren and Kevin.
CO-FOUNDER & PRESIDENT
Melissa’s personal caregiving began in 2005 with her grandparents in Dunwoody. Their needs varied greatly as one spouse was independent and the other was battling Alzheimer’s disease. Senior living options in Atlanta then were very limited. Over the course of 6 years, Melissa experienced first-hand, struggles and successes, of in-home care, searching for the right community for a couple, memory care, assisted living, skilled care and hospice.
In 2012 after both grandparents had passed and she had moved away, a friend asked Melissa for help with her own family. It brought to her attention that others could benefit from what she learned when going through the same process. While she was passionate about her career at that time, it felt like her calling to help others in crisis with aging parents and serving as a voice for the senior population. She returned to Atlanta to work as a Family Advocate and immerse herself in the senior living industry. Her professional background in business, law, government and education laid the groundwork for the founding of Atlanta Senior Advocates and the deep passion she has for serving families.
Melissa graduated with a double B.A. degree from the University of Georgia and fervently roots for her Bulldogs in the fall. She is an avid traveler, has lived overseas, and seeks the sun whenever possible in the spring and summer. Melissa is an Atlanta native and attends Mt. Paran Church. She dedicates her work to her grandparents, Winnie and Bud.
CLIENT SERVICES DIRECTOR
For over 25 years Catherine has assisted clients in finding the perfect place to call home. She has worked at various companies including Promove – The Apartment Source, Temporary Quarters, Equity Corporate Housing, Destination Services and Assisted Choice, establishing and nurturing client relationships.
Catherine has many important roles at Atlanta Senior Advocates, but her main focus as the Client Services Director is to consult and assist the Advocates in finding the perfect home for their families. Finding the right fit entails research, visiting communities, and establishing relationships with the owners of residential personal care homes and executive directors of the larger communities.
When not working, Catherine enjoys reading, movies, fostering dogs as well as travel of any kind.
Carol has been drawn to advocacy for many years, previously serving 9 years as a Volunteer Advocate for breast and ovarian cancer awareness. She finds purpose and fulfillment helping others through difficult situations and particularly enjoys the person to person interaction.
Carol has witnessed firsthand the challenges of dementia with her grandmother who suffered the condition while living with their family. She was there for her father through a stroke with an extended recovery, and with her sister through a brain cancer diagnosis. These events in her life helped her gain empathy and insight to help others coping with life’s significant health and aging challenges.
When her mother moved to a retirement community, Carol became aware of the vast number of choices in Senior Care and Living and the need for help in making important, informed decisions for loved ones. Becoming part of the team at Atlanta Senior Advocates has been very rewarding for her; “There’s no better feeling than seeing the smiles and knowing you helped ease a burden or lift a weight from someone…whether by holding a hand, lending an ear or sharing your knowledge with compassion.”
Carol earned her BBA from the University of Texas and studied in Mexico and France. She speaks Spanish and some French and loves to travel abroad and experience different cultures. Carol, her husband Leon and their 3 children have happily called Atlanta home for over 20 years.
Over the last 12 years, Cathy has been involved in many facets of the senior living industry through her job as a physical therapist. She has worked as an onsite physical therapist in senior living communities, provided home health care in personal care homes and private residences, and assisted social workers with decisions regarding discharge plans from the hospital.
Her motivation to help seniors and their families as an Advocate with Atlanta Senior Advocates comes from her personal experience with her mom’s 12-year struggle with Alzheimer’s disease and the difficulties her father encountered getting quality assistance and care. There were few resources at their disposal to assist them in making educated choices for the services they required. This taught her the true value of having an advocate at your side with the knowledge and experience in the industry for guidance through a very difficult and stressful time.
Cathy graduated from the University of Florida followed by Texas Woman’s University where she earned her Masters of Science in Physical Therapy. She has been working in the Atlanta area as a physical therapist since 1993. She met her husband of 21 years in Atlanta, and has 2 teenage sons. When not working, Cathy enjoys spending time on the lake with her family, attending sporting events, playing tennis, and traveling with family and friends.
Jana has been working in the senior living field for over 5 years and has visited more than 80 different assisted living and independent living communities in Atlanta and other cities on the east coast.
Jana’s own mother was diagnosed with dementia a dozen years ago and she and her siblings were fortunate to find a wonderful community for their Mom to live in and flourish. This first-hand experience and her work in the field make Jana an empathetic advocate for families looking for senior living.
Jana is a fourth generation native to Atlanta and has seen great growth and change to her beloved city. Jana earned a Bachelor’s of Arts degree from The University of Michigan and currently lives in the Morningside neighborhood in Atlanta.
Jana spends whatever extra time she has designing and creating jewelry, primarily in silver. She can be found late at night in her home studio. She is married to Craig Frankel and they have three near grown children.
Gail’s personal journey began in 2011 with her parents who lived in Florida. Her father, Fred, suffered from Parkinson’s Disease and Dementia. Gail commuted often between Atlanta and Florida to support her mom in taking Fred to doctor appointments, setting up hospice care and getting his affairs in order. Not only did she learn a great deal about the diseases themselves and how they affect the patient, but living through how it affects the whole family.
After her father passed away, Gail relocated her mother to an independent living community in Atlanta. She went through the long and stressful process of selecting that community by herself. While gaining first-hand knowledge about the senior living industry through that time, it brought her to understand the enormous value and need to have an advocate by your side. Gail has great empathy for the challenges families face and the difficult decisions when it comes to a loved one’s care since she has lived it herself. Watching her mother flourish while living nearby has made a joyous difference in her family’s life. She feels it is a calling for her to join Atlanta Senior Advocates and council others in similar situations.
Gail graduated from the University of Florida with a degree in advertising and communications. She lives in Dunwoody with her husband and daughter. Gail is a dog lover and volunteers with various greyhound rescue groups in the Atlanta area. Through a pet therapy program, Gail and her greyhound Carly have visited numerous senior living communities brightening up resident’s days telling fun stories of Carly’s racing career. Gail also enjoys traveling with her family, hiking, reading and going to the movies.
The journey that led Julie to become a Family Advocate started with her Father’s Alzheimer’s diagnosis. At that time, her Mother was his sole caregiver and that was slowly becoming unsustainable. With both of her parents in their 80’s, Julie started researching options for the family’s next steps. She discovered that caregiving options changed as the disease progressed, from home care to a memory care community.
This process had such a profound impact on Julie that she changed her profession from being a residential real estate agent to becoming a Marketing Director at an Assisted Living and Memory Care Community in Smyrna. The insight gained by working on a property for over a year is valuable information to share with families.
Julie was an army brat and moved all over the world as a child. She went to the University of Tennessee, Knoxville where she earned a Bachelor of Business in Marketing. She has lived on and off in Metro Atlanta since the early 1970’s. She enjoys collecting Mid Century decor and playing the ukulele. Rufus, her Chihuahua/Beagle mix, provides hours of entertainment but also passive aggressively decides to play with his loudest squeaky toy while she is on the phone. He’s just a little spoiled.
Roseanne has over 25 years of experience working with older adults. She has worked in a senior center, long term care facility and in a home health agency. For the last twenty years, Roseanne has been a long term care ombudsman protecting residents’ rights and investigating and resolving complaints in long term care communities. Her love for the older generation began at an early age. One grandfather lived with her and one grandmother was an integral part of her daily life. Her parents lived to be 96 and 100. Roseanne is passionate about older generations living a full, dignified and respected life as they age.
Roseanne received a Masters degree from Emory University in Public Health. She is married with two children. Roseanne enjoys getting together with friends, walking, and hiking.